Adidas Launches ‘Indigo Herz Pack’ As Part of Metaverse Campaign

Adidas is steadfastly striving towards being a trailblazer in fashion innovation by launching the “Indigo Herz Pack” collection. The Indigo Herz Pack constitutes the company’s homage to its recent metamorphosis with the “Into the Metaverse” campaign.

The collection encompasses 2145 pairs of Superstar shoes and 2195 printed hoodies, both of which draw inspiration from the renowned NFT, Indigo Herz. Moreover, exclusive token-gated access to Indigo Herz Pack is granted to ALTS NFT holders, indicating the brand’s commitment to web3.

The ALTS NFTs by Adidas began with Chapter 1: ALT[er], which marked the commencement of a quest to possess an exclusive ALTS by Adidas identity. The ALT[er] ego was the first of eight traits that determined holders’ unique identity. This trait provided exclusive utility tailored to their interests, and their digital fashion statement evolved based on their interests and engagement. Additionally, holders enjoy exclusive access to the Adidas Web3 ecosystem.

Holders are able to procure the Indigo Herz Pack collection from April 26, with early access granted to adiClub members. However, the public sale of the Indigo Herz Pack will commence on May 5 via Adidas’ website, app, and handpicked outlets worldwide.

Meanwhile, Adidas also announced its integration with Token Proof in the App which is now live. This integration, along with the Indigo Herz Pack launch, underlines the company’s resolve to embrace an exciting future. Holders will enjoy exclusive entry to Adidas’ Web3 ecosystem and have access to more token-gated experiences, which reinforces the brand’s commitment to bridging Web2 to Web3.

Comments

Post a Comment

Popular posts from this blog

Investor Says BTC And cryptos Are Primed For A Big Turnaround

Image
A trader who is known for correctly calling the bottom of the crypto market in 2022 says that now “seems like a great time” for the market to turn around. Chris Burniske, a venture capitalist, tells his 260,100 Twitter fans that there are a lot of things going for Bitcoin (BTC) and other crypto currencies. “BTC at [200-week simple moving average], worst of Fed action is behind us, credit crunch is there but not a crisis, US gov unlikely to default, equities rallying while crypto lags — seems like a prime time for us to reverse — what am I missing?” Burniske also says that it looks like “a new product cycle” is about to start in the crypto world. “The availability of mature infrastructure for products to use is leaps and bounds beyond the last time this happened w/ DeFi (decentralized finance) Summer in 2020. If you’re not getting excited, you’re not paying close enough attention.” The venture investor is especially excited ...
Read more

Taurus and Teylor collaborate to tokenize German SME loans on TDX Marketplace

Taurus and Teylor Partnership. Teylor’s credit portfolio tokens, overseen by Allen and Overy, become tradeable on Taurus’ TDX marketplace. Taurus’ TDX marketplace, with $1 billion+ in transactions, solidifies Switzerland’s role in institutional-grade blockchain treatment for diverse asset classes. In a groundbreaking move, Swiss crypto custody firm Taurus, backed by Deutsche Bank, has joined forces with Zurich-based fintech lending platform Teylor. The collaboration aims to tokenize Teylor’s credit portfolio tokens, allowing them to be traded on Taurus’ TDX marketplace, signalling a significant step in the tokenization of traditional finance. Tokenizing German SME loans on TDX Marketplace Taurus and Teylor collaboration centers on tokenizing Teylor’s credit portfolio tokens, a move that aligns with the global trend of digitizing traditional financial assets. Overseen by law firm Allen and Overy, Teylor’s cred...
Read more

Zeebu Celebrates a Resounding Success at Exclusive Yacht Party during Token2049 Singapore

Image
Singapore – September 20, 2023   – Zeebu, the pioneering on-chain B2B invoice settlement platform, successfully concluded its Yacht Party during TOKEN2049 in Singapore on September 14th, 2023, setting the stage for an unforgettable evening. The event was a resounding success, attracting a significant number of industry leaders, experts, and investors for an evening of networking and insightful discussions. The Yacht Party also garnered attention from major industry media outlets, including Coingape and Bitcoinworld, further amplifying its impact.   Zeebu made its debut as a sponsor at TOKEN2049 Singapore, reinforcing its position as a key player in the industry’s premier event. The week was filled with excitement for the Zeebu team, with their booth at TOKEN2049 serving as a hub of activity. Zeebu’s co-founder and CMO, Raghavendra Hunasgi, delivered a keynote speech at the conference, further highlighting Zeebu’s commitment to the industry. In addition, Zeebu co-hoste...
Read more