Disney Rehires Bob Iger As CEO: Crypto Connection

Since leaving The Walt Disney Company, Bob Iger has served as an advisor and board member for the digital avatar platform Genies.

Bob Iger, a supporter of the metaverse, has announced his unexpected return to his previous position as CEO of Disney, succeeding the now-former CEO Bob Chapek.

While Iger is most known for his 15-year tenure as CEO of the worldwide entertainment giant, he gained prominence in the cryptocurrency industry after becoming a director, consultant, and investor in Genies. This digital avatar platform runs on Dapper Labs’ Flow blockchain.

“Thrilled to be joining the Genies Board of Directors to help Akash Nigam and company empower humans to create the ‘mobile apps of Web3’: avatar ecosystems,” Iger said.

Iger was still an executive and board chairman at Disney on December 28 when the corporation filed for a metaverse-related patent.

The patent was for a “virtual-world simulator in a real-world venue,” which, according to the file, would enable Disney theme park attendees to build and project individualised 3D effects onto actual adjacent locations, such as walls and other objects, using their mobile phones.

At the time, Disney said there were “no current plans” to use the “virtual-world simulator” patent, and the firm has not yet announced any goods linked to the invention.

According to the Hollywood Reporter, however, Iger’s comeback will be brief since he has only agreed to remain Disney’s CEO for the next two years.

During his new tenure as CEO, Iger will allegedly collaborate with the board to determine the company’s strategic direction and groom a successor.

Throughout the year, despite his absence, Disney has continued to work on initiatives, including the metaverse, nonfungible tokens (NFTs), and blockchain.

In September, Disney began searching for a chief legal officer to assist with transactions including NFTs, the metaverse, blockchain, and decentralised finance (DeFi).

I seek someone to give  “full product life cycle legal advice and support for global NFT products” and assure compliance with all applicable laws and regulations in the United States and abroad.

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